How often should I review prices?

At least annually, and whenever costs move materially. Many clinics underprice simply because the list went stale.

Will raising prices lose patients?

A modest, well-communicated increase typically loses very few genuine patients, and the margin gained more than offsets it. Test rather than assume.

A practical framework for pricing aesthetic treatments

12 June 2026

Pricing is the fastest lever on profit, and the one most clinics touch least. A small, well-judged increase flows almost entirely to the bottom line, yet prices often sit unchanged for years because changing them feels risky. A simple framework removes the guesswork.

Start from value and cost, not the clinic down the road

Anchor on the outcome the patient gets and your true cost to deliver, including practitioner time, product, and room. Competitor prices are a sense-check, not a strategy. Racing a neighbour to the bottom erodes the whole local market.

Use peak and off-peak

Demand is not flat across the week. Gentle off-peak pricing fills quiet sessions without discounting your busy ones, raising utilisation rather than just cutting margin.

Start from value and cost, not the clinic down the road

Use peak and off-peak

Start from value and cost, not the clinic down the road

Use peak and off-peak

Test, do not guess

Common questions

A practical framework for pricing aesthetic treatments

Run your whole clinic from one place