The problem
Most clinics sit on hundreds of patients who haven't been back in a year. They would return if asked, but nobody has the time to work the list.
The old way, and what it costs
A recall list someone exports occasionally and works by hand, or an annual 'we miss you' email blast to everyone at once.
Typical cost
Repeat revenue left on the table year after year, plus a monthly bill for a separate email tool.
Human cost
A full day of admin to pull and work a recall list, so in practice it rarely gets done.
The Sulaia way
Sulaia finds lapsed patients automatically and runs win-back sequences that learn which message, channel and timing converts for each patient, then shifts effort to what works. It runs continuously, not when someone finds an afternoon.
What you get
- Lapsed patients brought back on autopilot
- Spend shifts to the sequences that actually convert
- Recall revenue you were leaving behind